Mehmet Yayla AVM Brand Journal Interview.
Interview realized by Kilim Furniture Chairman Mehmet Yayla with AVM Brand Journal...
AVM BRAND: Which regions do you attend in abroad? Shall the new ones be added?
MEHMET YAYLA: Our products are sold in nearly 40 countries in abroad. Countries of Europe, Middle East, North Africa, Turkic Republics are the main product sale points. We are giving effort to increase our emphasise in these regions.
AVM BRAND: What is the growth rate of yours in 2009?
MEHMET YAYLA: We have closed 2009 with a 15% rate of growth.
AVM BRAND: : How many shops do you plan to open until the end of the year? Where shall those shops locate?
MEHMET YAYLA: We shall open approximately 30 shops until the end of the year which the large part shall be reconditioned and reconstructed. New distributors shall take place all over the country and every region.
AVM BRAND: What are your plans and projects for 2010?
MEHMET YAYLA: We have completed most of our olans and targets for year 2010. In those last quarter days, we shall provide an improvement over our targets. Our additional investment for 7.000 m2 shall continue until the end of the year. We shall proceed growing with this investment.
AVM BRAND: What is your turnover target for 2010? What is your anticipated growth?
MEHMET YAYLA: We anticipate 120 million TL turnover and 35% growth for 2010.
AVM BRAND: What are your long term plans and projects?
MEHMET YAYLA: We show our maximum effort to be a well recognized, known and preferred furniture world brand in long term. Especially our three years future turnover target is 200 million TL.
AVM BRAND: Will you please tell about the effects of retail days on the sector?
MEHMET YAYLA: It is obvious that handling a fair and seminars regarding the innovations of merchandising and retail industry do effect our sector. We take the advantage of the synergy originated in here every year. We have found opportunity to collaborate with some of the participants of Retail Days Fair which was an organisation we, as sector, have been following for a long time. From our point of view, it is one of the exceptional organisations we could lay the foundation for successfull solution partnerships.
29 January 2011